Research Design
ResearchPoCPublication
A PoC does not lead to publication automatically. This article explains how publication-minded teams should define recording, protocol, reporting, and interpretation before execution, drawing on ICMJE, ClinicalTrials.gov, and SPIRIT-CONSORT.
- Set publication and reporting assumptions before the PoC starts
- Preserve protocol, endpoints, and analysis planning in written form
March 10, 2026三苫 智裕
Medical Consulting
Medical ConsultingCorporateComparison
When considering medical consulting for your company, there is a significant difference in outcomes between one-off supervision and ongoing advisory partnerships. This article covers the key comparison criteria and practical tips to avoid common procurement mistakes.
- Physician supervision and medical consulting differ in scope
- Compare on four axes: specialty fit, depth of involvement, research capability, and continuity
June 10, 2026三苫 智裕
Evidence
EvidenceHealthcare BusinessCorporate Wellness
Many companies understand that evidence is important for healthcare businesses, but struggle with how far to go and where to start. This article organizes the levels of evidence needed at each business phase and how to take the first practical step.
- Evidence is not just academic papers — it comes in stages matched to business needs
- Different business phases require different levels of evidence
June 14, 2026三苫 智裕
Clinical Research
Clinical ResearchCorporateStudy Design
The first challenge companies face when starting clinical research is not knowing where to begin. This article covers five practical steps from setting research objectives through ethics review, execution, and publication.
- Start with 'why are we doing this research' rather than 'should we do research'
- Design ethics review, protocol, and data management before starting
June 16, 2026三苫 智裕
YouTube / Media
YouTubeOwned MediaMedical Content
In medical YouTube and healthcare media, chasing views can compromise medical accuracy, while prioritizing accuracy can limit reach. This article covers the practical production workflow — planning, scripting, supervision, and conversion design — that achieves both.
- Views and trust are not a tradeoff — they are a design problem
- Reviewing medical claims at the planning stage is the most cost-effective approach
June 24, 2026豊田 康介